“The single biggest problem in communication is the illusion that it has taken place.”

– George Bernard Shaw

Good internal communication is the key to a thriving, healthy business. Not only is it essential for information sharing, but it encompasses all the ways that people within a company keep in touch with each other and collaborate – be it through formal channels like emails, meetings, intranets and newsletters, or informal channels like chats or social media platforms. Good communication helps to create a workplace where everyone is aligned with company goals, embedded in company culture, and understanding of company values.

Yet so many companies we work with struggle with effective internal communication. This can be for a variety of reasons, including a lack of a clear strategy, inconsistent leadership communication, and an overload of information that overwhelms employees. Additionally, inconsistent messaging, cultural barriers, neglect of remote workers, and insufficient training exacerbate communication challenges.

The impact these issues can have on a workplace is not to be underestimated. Poor communication can lead to confusion, reduced staff engagement, and a weakened company culture, ultimately impacting overall organisational effectiveness and efficiency.

So, how can you improve your organisation’s communication?

Develop a Clear Communication Strategy

A well-defined communication strategy is the foundation of effective internal communications. This strategy should define what the company aims to achieve through internal communications, such as improving employee engagement or sharing regular updates on a specific project. From there, you can tailor what you say, to who and how.

An internal communication strategy is particularly critical during times of change. Whether it is a restructuring, a merger, or the implementation of new processes, clear communication helps to minimise uncertainty and resistance among employees. By keeping people informed about the reasons for the change, the expected outcomes, and the steps being taken to achieve them, leaders can build trust and buy-in.

Leaders are key

“The art of communication is the language of leadership.” – James Humes

Leadership plays a crucial role in setting the tone for successful internal communications. When leaders prioritise clear, transparent, and frequent communication, it sets a positive example for the entire organisation. Leaders should be visible and transparent, regularly sharing updates, company news, and strategic direction through company channels.

As a leader, by frequently and openly communicating about both the successes and challenges of the business, you appear accessible, foster trust, and build credibility within your teams.

Focus on your culture

If you have read any of our other articles or worked with us before, you will know the emphasis we place on creating a cohesive company culture. A strong company culture is essential for attracting and retaining top talent. Internal communications play a pivotal role in shaping and maintaining this culture. By regularly sharing the company’s mission, values, and goals, employees are reminded of the bigger picture and how their work contributes to an organisation’s success. This sense of purpose not only motivates employees but also creates a unified workforce where everyone is working towards the same objectives.

Moreover, internal communications help to celebrate successes and recognise individual and team achievements. This not only reinforces the desired culture but also boosts employee morale and engagement. When employees feel valued and appreciated, they are more likely to be productive and committed to the business.

Good internal communication is more than just sharing information within a company. It is a strategic must-have that boosts employee engagement, and engaged employees are crucial for any successful business. They tend to be more productive, innovative, and loyal. Effective internal communication ensures that employees have the information they need to do their jobs well. By focusing on effective internal communication, businesses can create a strong, united, and resilient workforce.

At Pro-Noctis, we work with organisations and businesses to support positive company cultures and effective leadership. We can help you improve your people management, interpret your staff feedback and drive your workplace functionality.

Get in touch today to discuss the opportunities for your organisation.