Wheels in Motion: Pro-Noctis joins The British Continental as a partner sponsor

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Wheels in Motion: Pro-Noctis joins The British Continental as a partner sponsor

Posted by: Phil Kelly
Category: Articles

At Pro-Noctis, we believe in the transformative power of human performance, and nowhere displays this power quite like the world of sport! That’s why we are thrilled to announce our partnership with The British Continental, a platform dedicated to showcasing and elevating British road racing.

The British Continental champions the stories, struggles, and triumphs of British cyclists. Their dedication to comprehensive, balanced, and fair coverage of the British cycling scene perfectly aligns with our own values. Their in-depth analysis of racing and events is also crucial. The significance of data-driven insights and strategies in optimizing performance cannot be underestimated. With our support, The British Continental can provide cyclists with the resources they need to unlock their full potential and achieve their goals.

Sport has long been at our core. Pro-Noctis have been actively involved in supporting athletes since our founding. We work directly with elite performers, like Kelsey Mitchell, and teams such as THE UCI Continental women’s team Pro-Noctis – 200 Degrees Coffee – Hargreaves Contracting Ltd, helping them to fulfil their potential through coaching and mentoring. We have a long-term ambassador in triple Olympic champion Ed Clancy OBE. Ed credits Pro-Noctis – and namely our MD Phil Kelly – for helping him navigate some of the toughest times in his illustrious career.

Just like with our corporate clients, we help our sports teams and athletes to create the structures that suit them and their goals; be it to make team selections or to win a world championship! As performance specialists, we know that fostering the right environment and the right kind of support is vital for performance.

Our aim is always to help people to achieve greater, longer-term success. Sponsorship presents a significant opportunity for us to do this on a wider level. It’s a chance for us to share our expertise and commitment to high performance, whilst also directly contributing to something we are very passionate about: cycling!

Together with The British Continental, we’ll continue championing the best of British cycling and the growth of the domestic road racing scene.

Sport is a big part of our business at Pro-Noctis. As coaching experts, we love nothing more than working with individuals and teams to support their development, nurture their talent, and ultimately, get positive results. Read more about our sponsored athletes and teams here. 

Whatever your profession, you will be part of a wider team and will be seeking to harness the power of performance. If you would like to speak to us about how we can support you or your team to perform, just get in touch – we offer FREE consultations so you can find out just how we can help. 

Author: Phil Kelly
An award-winning business owner and TED presenter, Phil lives and breaths performance. Having designed and delivered successful training packages across various industries worldwide, he now spends most of his time within business development and consulting. Phil Kelly